A world in upheaval
The new millennium began on 9 January 2007. The then Apple boss Steve Jobs introduced the first iPhone and revolutionised global communication. Applications were suddenly called "apps" and companies like Twitter, Instagram or TikTok became possible. Britney Spears was playing on the radio while people all over the world began to market themselves on social media.
A new style, a new operating concept, a new creative freedom. Old patterns were broken down and people went outside the way they walked around at home. At the same time, films about homosexual love like "Brokeback Mountain" were successful in the cinema for the first time.
A new looseness
In the early 2000s, Paris Hilton presented herself to the public in a Juicy Couture jogging suit and emancipated herself from her image as a mere hotel heiress through self-confident appearances and provocative outfits. She created herself as a brand and successfully made herself independent of the goodwill of investors.
People started walking around town in sweatpants, buying milk and cat food, wearing chain belts and watching "The Beach" with Leonardo DiCaprio in the evening. Other stars like Madonna took up the style and developed it further.
The result was low-waist jeans, neon, bling, glitter, pink, trucker caps, quilted jackets or Jordan tracksuits. Britney Spears sang "Oops!... I did it again" and films like "Fight Club" flooded the media.
In 2021, artists like Dua Lipa are reinventing the 2000s style. Many vary & recombine it.
We identify retro trends
Our passion at UNIKAT-Vintage is to find, buy and sort well preserved vintage clothing to make the latest retro and vintage trends quickly available for you. :-) If you have any suggestions or questions: just contact us, we'll be happy to help :-)